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Articles

Touch Screen Kiosk Takes Off at Rochester International Airport

January 22, 2016

Related Document: IMG_0716.JPG

A new interactive touch screen kiosk that was installed in the Rochester International Airport in mid-November has become the second most popular of several kiosks maintained by the Rochester Convention & Visitors Bureau (RCVB) in partnership with the City of Rochester. The kiosk contains visitor information such as lodging, dining, shopping, transportation, events, maps, and flight details.

The touch screen kiosks are part of the city's wayfinding initiative.  Locations of other touch screen kiosks are near the skyway entrance of the DoubleTree Hotel, 2nd floor of the Shops at University Square, Skyway level of the US Bank Building, and subway level near the Marriott Hotel. There are kiosks located on the Mayo Clinic campus as well.

"The new kiosk is a great example of the partnership between the Convention & Visitors Bureau and the airport to make Rochester an attractive, inviting, and convenient place for visitors," remarked John Reed, Executive Director of Rochester International Airport.

Randy Staver, Rochester City Council President, has been involved with the City of Rochester's wayfinding project since initial discussions.

"This is a citywide kiosk project unique to Rochester, MN. Our goal is to continue to add new kiosk locations throughout the city to provide the best possible visitor experience," commented Staver.

At the airport kiosk and all other kiosks managed by the RCVB, visitors engage most frequently with content related to dining and things to do in Rochester. Kiosk information updates frequently to welcome visitors who are attending conventions or major events in Rochester.

Four Winds Interactive

Four Winds Interactive specializes in creating digital signage software.  They have implemented more than 100,000 displays in over 27 countries and have worked closely with the staff at the Rochester Convention & Visitors Bureau to create the most effective and user friendly digital signage. Based out of Denver, CO, Four Winds was on site during the installation to ensure a successful launch of the touch screen kiosks.

Where does the content come from?

Rochester Convention & Visitors Bureau staff and Four Winds designers worked closely to determine the most helpful content to display on the digital kiosks based on the most common visitor questions. The Four Winds software utilizes an application programming interface (API) provided by the Convention & Visitors Bureau content management system to display the real time information on the kiosks.  The usage of the RCVB database and API allows for current information on events, things to do, restaurants, transportation, lodging, shopping and much more to display on the kiosks.

Local businesses that fall within the categories that are displayed in RCVB materials may be included on the kiosks and within all of the Rochester Convention & Visitors Bureau information outlets free of charge by contacting the RCVB at info@rochestercvb.org or by calling 288-4331.

Events may be submitted to the RCVB online at http://www.rochestercvb.org/play/event-calendar/submit-an-event/.

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The Rochester Convention & Visitors Bureau is the official marketing agency for the city of Rochester, responsible for destination sales and marketing efforts.  The RCVB works to encourage conventions, meetings, sporting events and business travel to Rochester and provides travel-planning support for the patients of Mayo Clinic.  The Convention & Visitors Bureau offers comprehensive information about lodging, dining, special events, activities and local attractions.  For more information, visit www.rochestercvb.org.

Photo IMG_0716.jpg Caption: John Reed (behind kiosk) and Randy Staver  (in foreground) pose next to the recently installed touch screen kiosk at the Rochester International Airport.

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