Rochester, Minn. Convention & Visitors Bureau Organization Fact Sheet
December 15, 2010
Related Document: RCVB.doc
The Rochester, Minn. Convention & Visitors Bureau (RCVB) provides information for visitors, travel agents and meeting planners, and works to encourage business travelers and visitors alike to visit local historic, cultural and recreational sites. The RCVB offers comprehensive information about lodging, dining, events, activities and local attractions.
The mission of the RCVB is to promote Rochester as an overnight visitor destination and provide official information and assistance to visitors.
The RCVB became its own entity in 1989, after originating as a committee of the Rochester Area Chamber of Commerce. In 2003, the organization and the city of Rochester were successful in receiving an increase in lodging tax, from three percent to four percent.
The hospitality and tourism industry is the second largest industry in Rochester, following healthcare, and provides more than 12,000 full-time equivalent jobs. The city hosts 2.7 million visitors each year, 60 percent of whom come for the famous Mayo Clinic, 18 percent for business, 14 percent for conventions or sports, six percent for leisure, and two percent for other reasons. Visitors to Rochester contribute more than $520 million in direct visitor spending to the local economy. The RCVB generates 100,000 room nights and $63 million in return to the City of Rochester through its direct-selling efforts.
The RCVB is a not-for-profit organization that brings together local businesses that rely on tourism and meetings for revenue. Funding for the RCVB comes from a local lodging tax that is collected from visitors staying at local hotels. The current lodging tax in Rochester is four percent and provides an estimated $1.7 million in funding to the RCVB for its marketing efforts and an additional $1.7 million in funding to the city's general fund.
Travel and tourism enhance the quality of life for the Rochester community by providing jobs, bringing in tax dollars for improvement of services and infrastructure, and attracting local businesses as well as cultural and sporting venues that cater to both visitors and local residents.
For more information regarding the Rochester Convention and Visitor Bureau, please contact Mary Gastner at 800-634-8277 or firstname.lastname@example.org, or visit www.rochestercvb.org.