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Rochester DMC Ambassador Program

Destination Medical Center CTA


Program Overview
The Certified Tourism Ambassador (CTA) Program is a nationally recognized certification program for the tourism and hospitality industries. Tours and classes are offered to all community partners involved in the tourism/hospitality industry (Mayo Clinic employees, hotel staff, restaurants, volunteers, etc.). The program teaches best practices and ensures that CTAs understand their role in delivering a quality guest experience.

There is a one-time non-refundable, non-transferrable application fee of $40 per person a for the four-hour Mayo/City tour and classroom session. There is also an annual $29 renewal fee. The program is designed for everyone including frontline staff, management and executive staff and provides national certification.

The City of Rochester and Mayo Clinic have supported the development of our destination specific program (Rochester DMC Ambassador Program) since its launch in March 2011.  The program serves to increase tourism by turning every visitor encounter into a positive experience. We currently have more than 700 CTAs in Rochester.

CTA Benefits
Upon successful completion of the prgoram, CTAs receive:

  • A certificate and gold pin, showing your designation as a CTA
  • Invitations to CTA program networking events
  • CTA "rewards" through discounts and participating restaurants, attractions, etc. 
Please submit an offer to this growing group of key frontline staff and management throughout our destination today.


How To Register
As an Accredited Provider, the Rochester Convention & Visitors Bureau (RCVB) presents the official CTA designation on behalf of the Tourism Ambassador Institute. Visit for more information about the CTA Program or to view our upcoming training dates.

Current CTA Company Participants
Our partners and other members of our community have embraced the Certified Tourism Ambassador program. View the list of companies with CTA participants.

2014 CTA Star Award Recipients
Mayo Clinic CTA of the Year: Shelli Tradup
Hospitality CTAs of the Year: Sam Beaupre and Marge Hill
CTA Employer of the Year: Rochester Trolley & Tour Company 

About the Star Awards 
The Star Awards recognize those who exemplify excellence in hospitality and are actively involved in the CTA program by attending local CTA events and continually expanding their knowledge of Rochester to better serve our patients and visitors. Additionally, the awards focus on the people and the businesses that are setting high standards in customer service and represent Rochester in a positive manner.