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Certified Tourism Ambassador (CTA) Program

May is Visitor Experience Month!

CTA Gold Star Pin 

To celebrate Visitor Experience Month, we are recognizing individuals working in Rochester's hospitality industry who deliver quality guest experiences and serve as knowledgeable ambassadors for our city. These individuals, who have been trained as Certified Tourism Ambassadors (CTAs), exemplify excellence in hospitality and help position Rochester as a destination of choice. The CTA program is part of Rochester's one-of-a-kind hospitality initiative, Experience Accreditation. Thank you, hospitality industry professionals, for turning every visitor encounter into a positive experience!    

Program Overview
Over 1,000 individuals have been trained as Certified Tourism Ambassadors since the CTA program was launched in Rochester in 2011. The program is a nationally recognized certification program for the tourism and hospitality industries. Tours and classes are offered to all community partners involved in the tourism/hospitality industry (Mayo Clinic employees, hotel staff, restaurants, volunteers, etc.). The program teaches best practices and ensures that CTAs understand their role in delivering a quality guest experience.

There is a one-time, non-refundable, non-transferrable application fee of $40 per person for the four-hour Mayo Clinic/City tour and classroom session. There is also an annual $29 renewal fee. The program is designed for everyone including frontline staff, management, and executive staff, and provides national certification.

The City of Rochester and Mayo Clinic have supported the development of our destination specific program (Rochester DMC Ambassador Program) since its launch in March 2011.  

CTA Benefits
Upon successful completion of the program, CTAs receive:

  • A certificate and gold pin, showing your designation as a CTA
  • Invitations to CTA program networking events
  • CTA "rewards" through discounts and participating restaurants, attractions, etc.  

How To Register
Visit for more information about the CTA Program or to view our upcoming training dates. As an Accredited Provider, the Rochester Convention & Visitors Bureau (RCVB) presents the official CTA designation on behalf of the Tourism Ambassador Institute.

For more information about the Certified Tourism Ambassador program, contact:

Keeley Hruska, Director of Visitor Experience,, 507-288-4331.