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Annual Report

Opportunity & Innovation in Rochester's Hospitality Industry

Successful destination marketing means stronger economic development.


Importance of Conventions & Meetings

In 2015, 315 conventions/meetings and 82 sports events were held, generating more than $87 million in overall economic impact. Convention attendees stay longer and spend more than leisure visitors. Hosting conventions and meetings helps sustain hospitality businesses, public and private event venues. Rochester's level of amenities (restaurants, entertainment) is made possible by visitors and could not be supported bythe city's population base alone.



Sales Success

The RCVB exceeded sales goals, generating $2.99M in Mayo Civic Center revenue, $48M in economic impact from Mayo Civic Center, and $74.4M in overall economic impact from conventions, meetings, and events city-wide in 2015. The success in attracting conventions, meetings, and events to Rochester triggered major economic benefits and supported improved quality-of-life throughout the community.


Developing our Destination

  • Mayo Civic Center's expansion project is on schedule – opening April, 2017.
  • More than a dozen medical lodging licenses have been issued, and more are in the pipeline.
  • Several new hotels will open in 2017 and major renovations are currently underway at 8 hotels.
  • Key partners in destination development: Rochester International Airport, Explore Minnesota Tourism, Destination Medical Center, Rochester Downtown Alliance, RAEDI, Hospitality First.

Enhancing the Visitor Experience

Nine businesses have received accreditation through our Experience Accreditation program, with several applications in the pipeline. More than 1,200 hospitality industry workers have been trained as CTAs, with 181 completing the program in 2015. A new survey, myrochesterexperience.com, enables hospitality industry businesses to collect visitor feedback since April, 2015. Feedback from the surveys will help RCVB prioritize initiatives and allocate resources to improve visitor experiences.


Download a PDF of the full report to the community containing 2015 efforts and results or view online here.